Applying technological innovations is essential in any business sector that wants to compete strongly in the current context. Technology brings with it numerous advances, tools, and ways of being used. Its use will depend on the characteristics and objectives of the different companies and types of activity. Among them, real estate is a sector in a full renovation.
Programmatic advertising to improve the relationship with potential buyers
Technology allows us to change the way we find and relate to the buyer. There is no waiting for interested parties to come naturally. In addition to not controlling when a particular floor of the online catalog catches your attention, we also do not know what aspect or why the property has aroused your curiosity.
Some tools allow us to control who we want to draw attention to, such as programmatic advertising.
This type of advertising combines:
- big data, which tells us who is the potential buyer of a property, where it is, and what interests it has.
- the possibility of geolocating an advertisement to know where and when the people we are interested in contacting the real estate agency.
With these advances, we can segment what kind of people we want to target. Now we know who they are and what behaviors and tastes they have both on and off the network. It is simply about knowing who we want to interact with and focus the form and content of our messages in the best way and through the best channels.
Digitization as technological innovation in the real estate sector
Digitization is a complete process as arduous as it is beneficial for any organization. Real estate is a sector sometimes lagging in this crucial change for the most efficient organizations.
This way of working should be based on the simplest forms and procedures: team mentality and “zero roles” projects.
Real estate agencies are traditionally characterized by the accumulation of papers to carry out any minimum management. The fact that a team is prepared and convinced to work digitally is the first step to offer more powerful experiences.
There are tools, CRMs, and digital managers that allow registering and even carrying out the steps and activities of management related to real estate.
Virtual tours to improve the user experience
Digitization also improves the user experience. And it is that it brings a portfolio of technologies to be able to see the property with realism even before entering it.
Now, there are virtual and experiential tours that allow you to visit the property from home. These are not recorded videos, but rather a connection in real-time with the real estate agency while both take a virtual tour of the property.
These walks have a double objective:
- The experience of the visit to get a real first idea from home.
- Being able to make live measurements to check spaces and even make the first decoration and furniture compositions to distribute rooms and rooms.
It is a new way of knowing the house in an agile, comfortable way and obtaining technical data on the spaces. Simultaneously, the person who is directly in charge of its sale can provide characteristic information about the home.