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Most relevant aspects to consider when investing in the purchase of land, construction of a home, or purchase an already built house/apartment

A house is a difficult financial decision to make mainly due to the large financial investment that this implies in the life of a person. In deciding which way to invest money the most, a question arises that we have all asked ourselves: what is better: buying or building a house? And the answer is that it is relative and that relativity depends on a great variety of elements that you must decide according to what you expect from your ideal home.

We consider that the factors that influence to make this decision are four: space, time, budget, and guarantee. We will analyze each of these factors, their advantages, and disadvantages, to obtain a thorough assessment guide and a broader idea as a starting point for making the final choice.

Location

One of the most important points to consider before investing in a property or land is located. The context largely determines its value and directly influences the quality of life and amenities such as living near work, university, center commercial, or the main avenue.

If this aspect represents a primary requirement for the user, the search will be reduced to a specific area where those facilities are close. In the case of an urban area, the most predominant and easy-to-find options will be acquiring a built home, since the vast majority of lots available to build are located on the outskirts of the city.

Wait time

The time it takes to build a property is relatively long. A slow process that varies between 6 to 24 months, since it involves the preparation of the project, definition, and approval of plans, procedures and permits in the municipality, the construction of the work itself, unforeseen and finished the house is finally habitable.

On the other hand, with a house already built, it is only necessary to choose between the houses for sale, take care of the sale procedures, and this can be inhabited as soon as the property is acquired. If the time factor is short, buying a house will be the best option because it will always involve a longer period.

Constructive process

If the decision is made to build the property, this involves getting involved not only in the design process but also in construction, attending to working relationships with both architects, teachers, suppliers, future neighbors, etc., until periodically supervising the progress of the work and solve problems that arise along the way. These tasks, although they have advantages such as economic savings, involve great waste of energy, and buying the house implies avoiding the construction process.

Purchase price

The price of a house already built and a new work vary significantly according to aspects such as its context, location, lot area / built area, age, current state, quality of materials, structure, finishes, search for profitability, among other elements that they can depreciate or increase in value.

In both cases, the price will be linked to multiple factors, both intrinsic and extrinsic. However, it can be said that by building a house, you save between approximately 10% and 20% compared to the market price of a property since the seller profit. Likewise, it should be noted that, although there are affordable homes, it is likely that these will eventually generate a greater investment for remodeling or repairs.

In either case, it is advisable to establish a budget beforehand and to have a clear idea of ​​your needs to make a more accurate comparison of prices for both a quote for new work and to identify a home more quickly in the market that meets your expectations.…

Applying technological innovations is essential in any business sector that wants to compete strongly in the current context. Technology brings with it numerous advances, tools, and ways of being used. Its use will depend on the characteristics and objectives of the different companies and types of activity. Among them, real estate is a sector in a full renovation.

Programmatic advertising to improve the relationship with potential buyers

Technology allows us to change the way we find and relate to the buyer. There is no waiting for interested parties to come naturally. In addition to not controlling when a particular floor of the online catalog catches your attention, we also do not know what aspect or why the property has aroused your curiosity.

Some tools allow us to control who we want to draw attention to, such as programmatic advertising.

This type of advertising combines:

• big data, which tells us who is the potential buyer of a property, where it is, and what interests it has.
• the possibility of geolocating an advertisement to know where and when the people we are interested in contacting the real estate agency.

With these advances, we can segment what kind of people we want to target. Now we know who they are and what behaviors and tastes they have both on and off the network. It is simply about knowing who we want to interact with and focus the form and content of our messages in the best way and through the best channels.

Digitization as technological innovation in the real estate sector

Digitization is a complete process as arduous as it is beneficial for any organization. Real estate is a sector sometimes lagging in this crucial change for the most efficient organizations.

This way of working should be based on the simplest forms and procedures: team mentality and “zero roles” projects.

Real estate agencies are traditionally characterized by the accumulation of papers to carry out any minimum management. The fact that a team is prepared and convinced to work digitally is the first step to offer more powerful experiences.

There are tools, CRMs, and digital managers that allow registering and even carrying out the steps and activities of management related to real estate.

Virtual tours to improve the user experience

Digitization also improves the user experience. And it is that it brings a portfolio of technologies to be able to see the property with realism even before entering it.

Now, there are virtual and experiential tours that allow you to visit the property from home. These are not recorded videos, but rather a connection in real-time with the real estate agency while both take a virtual tour of the property.

These walks have a double objective:

• The experience of the visit to get a real first idea from home.
• Being able to make live measurements to check spaces and even make the first decoration and furniture compositions to distribute rooms and rooms.

It is a new way of knowing the house in an agile, comfortable way and obtaining technical data on the spaces. Simultaneously, the person who is directly in charge of its sale can provide characteristic information about the home.…