Create a new campaign or ad set in Facebook Ads Manager. Select the campaign objective that makes sense for your business goals (awareness, consideration, or conversions). Note that if you choose a conversion goal, you will need to have your pixel installed and web events configured.

Once you have selected an objective, decide how to create Facebook ads. There are a variety of ad formats available, including single image, video, and carousel ads. Facebook also has strict specs for ad images, videos, and copy, so make sure your creative adheres to these specifications.

Step-by-Step Guide: How to Create Effective Facebook Ads

Write a catchy headline and description for your ad. Remember that the primary text and headline are limited to 125 characters and 40 characters respectively, so you need to be concise and impactful. Incorporate a call to action, such as “buy now” or “learn more,” and your URL. Lastly, be sure to include a tracking URL for your website (or the destination of your ad for web-based campaigns) so you can measure ROI and optimize.

Lastly, add a budget for your ad. You can either select an automatic budget that will evenly distribute your spend across all placements or a manual one that allows you to manually assign your spend to specific placements. We recommend starting with automatic placements and letting Facebook review and approve your ad before switching to manual.